Our story

The CA&S Group is a collective of well-established FMCG service businesses operating across Southern Africa (South Africa, Botswana, Eswatini, Namibia, Lesotho, Mozambique, Zimbabwe and Zambia) that offer route-to-market services to the top 200 International and local blue-chip brand owners of consumer packed goods.

The group has over 12 000 employees and services more than 35 000 retail outlets. The CA&S Group provides a full-service offering outside South Africa including warehousing, merchandising, transport and logistics, sales, merchandising, technology and data services, shopper marketing, retail training, as well as select debtor services. Within South Africa, the focus is on sales and sales execution for these brand owners.

The businesses in the Group are well established in the markets in which they operate, some dating as far back as 1970s, all with professional management teams. The collective of these businesses rely on collaboration with one another and all follow streamlined processes whilst leveraging on efficiencies within the Group. Businesses in the group include CA Sales & Distribution, PEO Promotions, Kalahari Training Institute and Smithshine Enterprises in Botswana, Pack n Stack, Visible Worx and Effective Sales and Merchandising operating in South Africa, Logico in Eswatini, SMC Brands operating in Namibia, Botswana, Lesotho and Eswatini, Wutow Trading in Namibia, Whitakers in Lesotho, Proxemus in Zambia, BullRed Distribution in Zimbabwe and the MacMobile Group operating in South Africa, Kenya and Mauritius.

The CA&S Group (CA Sales) listed on the Botswana Stock Exchange in 2017 and holds a dual listing on the Johannesburg Stock Exchange (JSE), effective 27 June 2022. (This being a transfer of its listing on the Cape Town Stock Exchange).

The purpose of the listing on the JSE is to raise the profile of the Company within South African-based retail and institutional investors and increase liquidity rather than raise capital in the short to medium term.

The portfolio of blue-chip clients covers all categories of consumer products namely food, homecare, personal care, consumer durables, snack and confectionary, paper products, beverages, pet care, alcoholic beverages, frozen foods and tobacco products and accessories.

The CAS Group partners with their clients to take their brands beyond borders, ensuring they are available, visible, and promoted to shoppers across the continent.