Retail execution services in FMCG trade in Lesotho.

Lesotho Dynamic Services (LDS) and Whitakers Agencies, established in 1930 with Lever Brothers as their first principal came together to form LDS in 2021. In-depth knowledge, local experience and solid trade relationships have been built over many years, enabling the best possible outcomes for clients in this challenging geography.

Operating largely in Maseru in Lesotho (90%) and outer lying Lesotho as well as around the borders of the Free State province LDS ensures maximum market penetration for client brands. Two separate divisions minimises conflict of interest and offers clients operational flexibility. In conjunction with liquor specialists, SMC Brands, LDS offers local warehousing, distribution and full debtors services should brands require these services. In addition, SMC calls on over 150 hospitality outlets, where there may be significant further opportunity for brand expansion in the mountain kingdom.