What’s in a name?

The CA&S Group acronym means,


Collaboration is where our shared experience, expertise and knowledge in our territories and our fields make a meaningful impact to our clients and their brands. It is where our strategy, The Power of &, truly comes to life by not only creating value, but also sharing value with our clients.

Strategy & Experience | Connections & Opportunities


Activation means that we take a brand’s true potential and put it into action. We execute and operationalise, we order, we store, we deliver, and we activate channels, opening market access and brand success.

Insight & Execution | Agility & Reliability


Sales is our end game. Sharing the success of our clients’ brands, and growing together exponentially through every in-store and on-shelf opportunity creates true brand affinity for our shoppers.

Demand & Delivery | Shopper & Brand Availability