Johannesburg, 17 February 2025 – CA&S Group (CAS:BSE | CAA:JSE), a dual-listed company on the JSE and Botswana Stock Exchange, is pleased to announce a significant partnership and strategic investment in Tradco Group a leading route-to-market solutions business based in Kenya with further operations and partnerships across multiple East African countries.
This acquisition forms part of CA&S’s strategic expansion into East Africa and strengthens its regional presence whilst enhancing its ability to support brand growth across key markets for its clients and aligns with the group strategy of expansion into new geographies.
Founded in 2013, Tradco has built a strong reputation in in-store execution merchandising, brand strategy implementation and creative development, experiential brand activation, and data research and analysis. The group also offers logistics, warehousing and distribution solutions and has driven strategic achievements and business growth for clients across Africa over the past decade, blending international standards with local insights to strengthen and expand brands.
Duncan Lewis, Chief Executive Officer of CA&S Group, commented: “We are strong believers in the potential of Southern and East Africa, and this strategic investment aligns with our long-term vision. With continued economic growth, infrastructure investment, and a favourable business environment, the region presents tremendous opportunities for brand expansion. Through this partnership, we look forward to leveraging the combined expertise of CA&S and Tradco to drive value and innovation for our clients across the region.”
David Maina Kamiru, Founder of Tradco Group added: “This partnership represents an exciting new chapter Tradco. CA&S’s investment brings fresh opportunities to scale our impact, expand our services, and enhance the value we deliver to our clients. We share a common vision for growth in the region and look forward to a successful collaboration.”
With this strategic investment, CA&S Group strengthens its foothold in East Africa, offering innovative, data-driven solutions to clients seeking to expand their brands in one of the continent’s most dynamic consumer markets.
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Notes for Editors:
The CA&S Group was founded in 2012 with the acquisition of CA Sales and Distribution in Botswana, a company with a 40-year history at the time of purchase. The Group is now a collective of fast-moving consumer goods (FMCG) businesses operating in several southern and East African countries. The group offers route-to-market solutions across borders for some of the world’s most-loved consumer brands. The group collaborates with clients, taking brands beyond borders and navigating the supply chain to reach stores, shelves, baskets and trollies. Our vision led to subsequent acquisitions of founder-run businesses across African markets, known for their deep in-country roots, longstanding trading relationships and proven track record of delivering value-adding solutions to clients. The group listed on the Botswana Stock Exchange (BSE) in 2017 and has held a dual primary listing on the JSE Limited (JSE), since June 2022. www.cas.group