Founded in 2013, the Tradco Group is a route-to-market solutions business based in Kenya with further operations and partnerships across multiple East African countries and is known for its cross-functional expertise across the region.
With a strong track-record of in-store execution and merchandising, brand strategy implementation and creative development, experiential brand activation, and data research and analysis, the Tradco Group also offers logistics, warehousing and distribution solutions and has driven strategic achievements and business growth for clients across Africa over the past decade, blending international standards with local insights to strengthen and expand brands.