About CA&S

The CA&S Group is a collective of well-established Fast Moving Consumer Goods (FMCG) service businesses operating across Southern Africa that offer route-to-market services and representation to the leading global and local owners of the world’s top 200 most loved consumer brands.

The Group has over 12 000 employees and provides a complete end-to-end offering outside of South Africa including warehousing, in-store execution, transport and logistics, sales, merchandising, technology, and data services, shopper marketing, brand strategy development, point-of-sale, retail training, as well as select debtor services.

Within South Africa, the focus is primarily on merchandising, in-store execution, sales, technology, and data services, shopper marketing, brand strategy development, point-of-sale, and retail training for these brand owners.

The businesses in the CA&S Group are well established in the markets in which they operate with a collective company history spanning over one hundred and seventy years. All businesses are led by professional management teams with entrepreneurial mindsets where streamlined processes are followed, and efficiencies are leveraged across the group with a strong focus on collaboration.

The CA&S Group listed on the Botswana Stock Exchange in 2017 and holds a dual listing on the Johannesburg Stock Exchange (JSE), effective 27 June 2022. (This was a transfer of its listing on the Cape Town Stock Exchange).

The purpose of the listing on the JSE is to raise the profile of the Company within South African-based retail and institutional investors and increase liquidity rather than raise capital in the short to medium term.

The portfolio of blue-chip global and local owners covers all categories of consumer products including food, home care, personal care, consumer durables, snack and confectionery, paper products, beverages, pet care, alcoholic beverages, frozen foods, and tobacco products and accessories.

The CAS Group partners with brand owners to take their brands beyond borders, ensuring they are available, visible, and promoted to shoppers across the continent.

Services

CA&S Group operates in eight Southern African countries (Botswana, Eswatini, Lesotho, Kenya, Namibia, South Africa, Zambia, and Zimbabwe) with specialist services including warehousing, in-store execution, transport and logistics, sales, merchandising, technology, and data services, shopper marketing, brand strategy development, point-of-sale, retail training, as well as select debtor services.

Purpose-built and adaptable end-to-end cloud-based FMCG value chain solutions and platforms (technology and data services) are provided in a further 16 countries across the continent.

Services

We operate in eight southern African countries, with specialist services in 5 key areas:

What's in a name?

The CA&S Group acronym relates to:

Image of the letter C | About | CA&S Group

Collaboration

Collaboration is where our shared experience, expertise, and knowledge in our territories and our fields make a meaningful impact on our clients and their brands. It is where our strategy, ‘The Power of &’, truly comes to life by not only creating value but also sharing value with our clients.

Image of the letter A from the CA&S logo | About | CA&S Group

Activation

Activation means that we take a brand’s true potential and put it into action. We execute and operationalise, we order, we store, we deliver, and we activate channels, opening market access and brand success.

Image 2 of the "&" character from the CA&S logo | About | CA&S Group

The Power of “&”

We believe in the exponential power of mutualistic partnership to unlock potential for our clients, our people and their communities, for our business and shareholders.

Image of the letter S | About | CA&S Group

Sales

Sales are our end game. sharing the success of our client’s brands and growing together exponentially through every in-store and on-shelf opportunity creates true brand affinity for our shoppers.

History

The businesses in the CA&S Group are well established in the markets in which they operate with a collective company history spanning over one hundred and seventy years. The history of our business began long before the CA&S Group was founded in 2012, with the initial acquisition of CA Sales and Distribution in Botswana, a business with unparalleled infrastructure established over forty years ago and from whom the group derived its name.

Acquisitions from this point were of founder/owner-run businesses with deep in-country roots and long-standing relationships with major multinational manufacturers, with many of these relationships exceeding 30 years. Our businesses all have entrepreneurial leaders with intimate knowledge of their markets and the FMCG landscape. This pioneering spirit remains a core group value.

The group strategy remains sustainable organic and acquisitive growth, combined with new service offerings by existing businesses. Our product portfolio represents the world’s most loved and leading brands across the region, and we’re privileged to be trusted by our clients to manage their brands and build their market presence in the country and across the region.

The CA&S Group listed on the Botswana Stock Exchange in 2017 and holds a dual listing on the Johannesburg Stock Exchange (JSE), effective 27 June 2022. (This was a transfer of its listing on the Cape Town Stock Exchange). The purpose of the listing on the JSE is to raise the profile of the Company within South African-based retail and institutional investors and increase liquidity rather than raise capital in the short to medium term.