Sunpac is a long-established FMCG distributor and turnkey route-to-market partner, founded in 1967. The business works with leading international brand owners and retailers, offering an integrated service that spans global sourcing, regulatory compliance, retail listings, national distribution, merchandising and promotional execution.
Sunpac has particular expertise in helping retailers and brand owners build and grow brands in-market, including through private label and confined label programmes. Its model combines strong retailer relationships, category knowledge and brand-management capability, positioning it as a specialist partner across key parts of the FMCG value chain.