CA Sales Holdings operates within the Fast-Moving Consumer Goods Industry and delivers route-to-market services to blue chip manufacturers. Our service offering includes selling, merchandising, warehousing, distribution, shopper promotions, training and debtor’s administration.
CA Sales Holdings is the parent company of a collection of FMCG businesses that operate across the Southern African region.
Sales & Merchandising
We partner with clients to grow their brands by increasing their market share and volume. We build on shelf visibility, optimising brand positioning. We implement category flows and ensure sufficient stock is on hand and readily available, especially when there is fluctuating demand. We assist in the maintenance of retailer systems and influence sales where we are able.
Warehousing & Distribution
The Group’s excellent storage solutions and distribution network enables us to consistently deliver for our clients, giving them surety their products are safely stored, maintained and readily available for distribution through CA Sales Holdings unrivalled distribution network. Our ‘route to market’ expertise enables us to consistently get client products to the right market at the right time.
Training & Promotions
We specialise in training, empowering and motivating work forces to improve productivity. Practical modules are tailored to customer’s needs and include Sales and Merchandising as well as a menu of business, IT, Wellness and personal development topics. The group also offers shopper promotions in and out of store, bringing brands to life where it counts. This extends to community and schools programmes as well as clubs and commuter hubs.