CA&S Group is the parent company of a collection of FMCG businesses that operate across the Southern African region.

CA&S Group operates within the Fast-Moving Consumer Goods Industry and delivers route-to-market services to blue chip manufacturers. Our service offering includes selling, merchandising, warehousing, distribution, shopper promotions, training and debtor’s administration.

Sales & Merchandising

We partner with clients to grow their brands by increasing their market share and volume. We build on shelf visibility, optimising brand positioning. We implement category flows and ensure sufficient stock is on hand and readily available, especially when there is fluctuating demand. We assist in the maintenance of retailer systems and influence sales where we are able.

Warehousing & Distribution

The Group’s excellent storage solutions and distribution network enables us to consistently deliver for our clients, giving them surety their products are safely stored, maintained and readily available for distribution through CA&S Group unrivalled distribution network. Our ‘route to market’ expertise enables us to consistently get client products to the right market at the right time.

Training & Promotions

We specialise in training, empowering and motivating work forces to improve productivity. Practical modules are tailored to customer’s needs and include Sales and Merchandising as well as a menu of business, IT, Wellness and personal development topics. The group also offers shopper promotions in and out of store, bringing brands to life where it counts. This extends to community and schools programmes as well as clubs and commuter hubs.

Group Companies

Below are the group companies that assist us in delivering to over eight different nations.

Bullred Distribution

CA Sales & Distribution

Expo Africa

Kalahari Training Institute

Logico Unlimited


PEO Promotions



Retail Development Solutions

SMC Brands

Smithshine Enterprises

Visible Worx


Wutow Trading