Lesotho Dynamic Services

Lesotho Dynamic Services (LDS) offers retail execution services to the FMCG market in Lesotho.

Lesotho Dynamic Services (LDS) and Whitakers Agencies, established in 1930 with Lever Brothers as its first brand owner, came together to form LDS in 2021. In-depth knowledge, local experience, and solid trade relationships have been built over many years, enabling the best possible outcomes for clients in this challenging geography.

Operating largely in Maseru, Lesotho (90%) and outer lying Lesotho and around the borders of the Free State province, LDS ensures maximum market penetration for client brands. Two separate divisions minimise any conflict of interest and offer clients operational flexibility.

In conjunction with liquor specialists, SMC Brands, LDS offers local warehousing, distribution, and full debtors services should brands require these services. In addition, SMC calls on over 150 hospitality outlets, where there may be significant further opportunities for brand expansion in the mountain kingdom.